The Best New Beauty Launches of 2025 – Editor-Approved by SheFinds.
We’re delighted to share that our EGF Day Serum has been featured among the 150 Best New Beauty Launches of 2025 by SheFinds — one of today’s most influential online magazines for beauty and lifestyle — where it was recognized by the editors as one of the year’s standout skincare innovations.
Our EGF Day Serum was highlighted by SheFinds for its silky, age-defying texture and advanced biotechnology. Formulated with innovative Epidermal Growth Factors (EGF) produced in barley, the serum visibly smooths fine lines and wrinkles while restoring moisture balance for radiant, healthy-looking skin.
The new formula features even more potent ingredients, and together with our pure Icelandic water, it unites the best of Icelandic nature and science — earning a well-deserved place among this year’s most notable beauty innovations.