BIOEFFECT X
Ása Steinars
Ása Steinars is a renowned Icelandic adventure photographer and photographic artist, known for capturing the raw beauty of nature. Growing up amidst the extreme landscapes and ever-changing climate of northern Iceland, she developed a deep connection with the Icelandic landscape, an emotion vividly reflected in her work.
Ása is also dedicated to breaking down the male-dominated stereotypes of adventure photography, becoming a role model for women in the industry. She focuses on documenting the essence of nature and sharing it with the world, demonstrating her commitment to environmental protection and conservation.
This year, BIOEFFECT partners with Ása to infuse holiday sets with the beauty of Iceland. Each set embodies our brand's spirit of "Pure, Powerful, and Elegant": Pure , Green , and Clean . Let Ása's stunning visuals, paired with our award-winning skincare products, transport you to the pristine Icelandic landscapes that inspire us every day.